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Teletext promotes new lifestyle SMS alerts on its
analogue TV
service with inspireyourlife.com
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inspireyourlife™
(www.inspireyourlife.com),
a unique lifestyle text messaging service, is working
with Teletext Ltd (www.teletext.co.uk),
the UKÂs leading teletext service, to provide lifestyle
SMS alerts. The deal was brokered by SAYCON Ltd (www.saycon.com),
a Mobile Concept Developers and Content Syndication
Consultancy Firm, based in Harley Street, London. The
service is powered by Eagle Eye Technology - Content
Delivery Platform. (www.eagleeyetechnology.com).
The launch of this service coincides with TeletextÂs
objective to extend reach and build on the success of
its existing SMS services portfolio. At present, offerings
in the lifestyle SMS marketplace focus on a limited
number of lifestyle issues. Potential subscribers are
poorly serviced, leaving a gap in the market for a new
range of services that cover a broader range of lifestyle
themes.
This brings a new perspective on the nascent lifestyle
SMS information services market in the UK.
The service is being promoted on terrestrial analogue
TV, Channel 4 Page 108 and will be available to Orange,
02 and Vodaphone subscribers. To subscribe, users text
in a trigger text on a short code and will be charged
25p per message and receive one message daily until
they unsubscribe. Users will have the choice of subscribing
to any of the five message categories: -
- Love and relationship
- Diet tips
- Motivation tips
- Secrets to Success
- Stress Buster
Susanne Mornan-Vaughan, Managing Director and Founder
of inspireyourlife™, comments, ÒWe are delighted to work
with Teletext to extend the reach of their existing SMS
services into the lifestyle space and tap into the market
for female oriented SMS services. We look forward to implementing
core innovative and creative SMS services with TeletextÓ.
Yaa Adjaye-Kufuor, Managing Director of SAYCON Ltd
adds, ÒThis demonstrates TeletextÂs commitment to increasing
their SMS services portfolio. There is an obvious increase
in lifestyle TV programmes and magazines and the flexibility
of this technology lends itself to support these mediums.
With Teletext, and this innovative SMS lifestyle service
via inspireyourlife , we are now able to encourage the
population while they are on the move.Ó Alex Hampson,
Commercial Development - Mobile, Teletext Ltd, comments,
ÒTeletext already offer a wide range of SMS alerts services
with over 65,000 subscribers, predominantly focussing
on sport. The lifestyle alerts launched in conjunction
with inspireyourlife™ and SAYCON Ltd are
part of our commitment to offer the massive range of
information for which Teletext is known to mobile users
in the UK. Ó
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----Notes to editors----
About inspireyourlife™:
/www.inspireyourlife.com/about.html
inspireyourlife™ is an exciting new SMS
text messaging service is a lifestyle text messaging
service that delivers encouragement, advice and support,
catering for various aspects of your life. The service
seeks to motivate and inspire people by delivering inspiring
quotes and messages that can help boost confidence,
self esteem and develop / maintain a positive mental
attitude; making it easier to deal with the challenges
of every day life. The text messages are a compilation
of motivational quotes / statements from renowned individuals
such as Mother Teresa, Confucius and Aristotle; as well
as authors and life style professionals such as life
coaches.
About SAYCON ltd
www.saycon.com
Headquartered in Harley Street, London, Saycon Ltd
is the Consulting Arm of inspireyourlife™.
Saycon is one of the leading Mobile Concept Developers
and Content Syndication Consultancy Firms. As part of
its unique positioning, Saycon has the ability
to bring together the key players in the mobile business
value chain to provide a complete solution. This gives
Saycon a level of independence to concentrate on
mobile concept development and business development
for content providers.
About Teletext Ltd.
www.teletext.co.uk
Teletext Limited provides the national teletext services
on ITV1, Channel Four and five, the Teletext Web sites
teletext.co.uk (www.telextext.co.uk)
and teletextholidays.co.uk (www.teletextholidays.co.uk),
the new enhanced Digital Teletext services and mobile
Teletext services.
Teletext information is also available on mobile telephones
through SMS. At present, Teletext SMS is available to
Vodafone, Orange and O2 customers.
As of the 1 March 2003, Teletext has over 65,000 registered
users.
The Digital Teletext services are available on satellite
(Sky), terrestrial (Freeview) and cable television (ntl
and Telewest). Information pages feature full colour
pictures and web style graphics, which are easy to access
& control. Teletext operates the commercial text
services on ITV1, Channel 4 and five. The weekly viewing
figure of 21.3 million represents 47.3% of all adults
in the UK.
About Eagle Eye Technology
www.eagleeyetechnology.com
Eagle Eye Technology supply 'Creative Thinking for Mobile
Technologies'. The company was established to make it
easier for public and private organisations to interact
with their customers through the use of mobile technologies.
Eagle Eye Technology also supply a Content Delivery
Platform that enables businesses and content providers
to send timely and accurate information to large numbers
of specific individuals through any pre-defined electronic
messaging medium such as SMS. The company has a mixture
of technical and management backgrounds allowing them
to interact with individuals at any technical or business
level.
----Contact----
inspireyourlife™
Email: inspireyourlife@elementalpr.co.uk,
Website: www.inspireyourlife.com,
Telephone: 020 7016 2617, Fax: 020 7637 0419
Address: 29 Harley Street, London, W1G 9QR
Saycon
Email: saycon@elementalpr.co.uk,
Website: www.saycon.com,
Telephone: 020 7016 2617, Fax: 020 7637 0419
Address: 29 Harley Street, London, W1G 9QR
Released_By: Elemental PR
Tim Gibbon
Elemental PR
+44 (0)20 8586 5767
www.elementalpr.co.uk
info@elementalpr.co.uk
If you have any questions about inspireyourlife™
SMS text messaging services please use our contact
form or email us at info@inspireyourlife.com.
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